Case Study: Producing Marketing Videos Remotely
For years, we’ve stressed the importance and effectiveness of publishing marketing videos. And, we create them for our clients all the time. So, when we all began practicing social distancing, we didn’t stop making them. Instead, we adapted our production strategy. The COVID-19 pandemic, and resulting social distancing guidelines, forced most businesses to adjust many […]
Case Study: Digital Marketing Before, During, and After a Crisis
When a retirement community client of ours heard about COVID-19 hitting a nursing home in Seattle, the staff knew it was only a matter of time before the crisis reached the East Coast. At first, the problem was on the other side of the country. But, they wanted to be prepared before the crisis hit […]
Knowing Where Your Marketing Succeeds- and Where It Needs Improvement
At Mingl Marketing, we’re firm believers in getting value for your marketing dollars. Maybe it’s because we’re located in Philly, but the famous John Wanamaker quote “I know I’m wasting half of my marketing budget- I just don’t know which half!” is something we want to avoid. We want you to know where your marketing […]
When personalized digital marketing doesn’t really scale
This is where personalization in a digital environment doesn’t scale, especially for the speaker/teacher types who meet thousands of people every year and have email lists a mile long.
Black Friggin’ Friday
Our clients are keenly aware that success at this time of year is essential to them making their numbers, so while I look at Black Friday as an opportunity to help them, I do it by helping shoppers like me — anti-shoppers.
