Improving Conversions Using Content

Increasing your leads online- it’s all about conversions. We often have businesses contact us for help, wondering why their current website isn’t generating the business they hoped it would. They’re frustrated, and not sure what’s wrong or how to fix it. This always reminds me of that medical show, “House”, where people come to an […]

Case Study: Producing Marketing Videos Remotely

Case Study: Producing Marketing Videos Remotely For years, we’ve stressed the importance and effectiveness of publishing marketing videos. And, we create them for our clients all the time. So, when we all began practicing social distancing, we didn’t stop making them. Instead, we adapted our production strategy. The COVID-19 pandemic, and resulting social distancing guidelines, […]

Case Study: Digital Marketing Before, During, and After a Crisis

Case Study: Digital Marketing Before, During, and After a Crisis When a retirement community client of ours heard about COVID-19 hitting a nursing home in Seattle, the staff knew it was only a matter of time before the crisis reached the East Coast. At first, the problem was on the other side of the country. […]