Can potential customers find your website? Do they like what they see when they get there? With the right SEO and content, the answer is, “Yes!” And, when that happens, those visitors turn into leads.
At the end of the day, SEO needs to do two things: Increase your leads and increase your sales. The question is, how does it do that?
Search engine optimization includes:
That sounds like a lot at first. But, with some planning and a few simple steps, your site will do much of the marketing heavy lifting for you.
Whether you want to start handle or SEO yourself, or need a hand getting started, we can help!
The start of any SEO campaign is knowing what to target. Find the most popular search terms and questions.
Look at what your site, and what your competitors’ sites, already rank for.
Finally, check your site speed and if your information is listed correctly online.
Keep track of where you started with all these metrics. Then, review the changes along the way to see what you need to change and where you need to focus your efforts.
Next, create pages that feature those keywords. And, write blogs that answers the search queries.
Make sure to use the exact terms in headings, the URL, and a few times throughout each page.
You can get to the top of Google, but you won’t stay there if people don’t click on your site.
Make sure each page is, above all, useful to the reader. And, include CTAs and contact forms so you can follow up with visitors.
Finally, extend your efforts beyond what people see when they visit your page.
Start by testing your site speed. If it takes too long to load, people won’t stick around.
Make sure your businesses’ name, address and phone number are correct in online directories.
You can also reach out to other sites and offer them content in return for a link back to your site. Backlinks have a huge effect on your SEO.
Our SEO goal is the same as any other service we offer: To get you leads and increase your business.
We know that SEO is almost a dirty word for business owners. It always seems like there’s someone hounding you with some report you can’t make sense of, telling you something’s wrong with your site and only THEY can fix it.
Fortunately, there’s no smoke and mirrors with Mingl. You get the advantage of having a company you already trust to improve your leads and ROI to handle this part of the marketing process, too.
Increase your traffic and increase your sales!