Marketing Automation

Practical Marketing Automation squeezes more revenue from your Lead Generation spend, and gives you painful clarity into what is working and what isn’t.

Marketing Automation - A Systematized Sales and Marketing Process

Marketing Automation is cloud software that empowers your company to drive more revenue out of your lead generation strategies by being smarter and more consistent in your educational and transactional communications.

Using Marketing Automation, your company can automate and learn:

  • Take smart action and be notified when a hot prospect returns to your website
  • Send Transactional Confirmation and Follow-Up emails
  • Standardize the branding, messaging and cadence of your lead nurturing and regular broadcast email communications

Take the human element out of repeatable, standard activities.

Create a systematized process that improves the quality of your sales leads.

Combine data and analytics to take smart, automated actions like sending emails or internal company notifications, and make strategic decisions.

Engage only your best prospects with personalized, relevant and educational content in multiple channels using marketing automation to measure everything and make the very most of your valuable marketing budget.

Whether you want to implement automation yourself, or you want a hand setting it up, we can help!


Start by creating personas based on your customers. As you gather data and customers identify themselves, you’ll learn what messaging you should have for them in your marketing.

After you know what each different persona wants and responds best to, put together the right content for your marketing automation.


Now it’s time to put the marketing content together.

You can use emails, videos, landing pages and more. It all depends on what you know will resonate with your buyer personas.

Then, create the content that matches what your users are looking for, and where they are in their buyer’s journey.


Through a marketing platform, you’ll set up the triggers that begin the automation. The, create the process behind it.

This can be as simple as automatically sending an email to someone who fills out a form on the site.

Or, make them more in-depth more personalized. Use various actions, including a user returning to the site, to trigger different processes.

Marketing Automation From Mingl

If you aren’t so familiar with marketing automation, we can help! Mingl Marketing Group has produced and executed marketing automation through every step of the process. 

From developing personas and strategies, to creating the content and implementing the automation, we can help with every step of the process. 

Marketing automation is one of the best and most effective method of reducing work hours, growing your business, and helping personalize your visitor’s experience. 

Most importantly, we also can help you set up metrics to track your results, so you know what’s working and what’s not. That helps you continually refine and improve your marketing, so you can get the right messages to the right people at the right time, increasing your leads and sales.

Case Study: Digital Marketing Before, During, And After A Crisis


Personalize your website to give everyone what they want, as soon as they want it.