June 2016 Update – 19 Tips for Creating Effective Facebook Ads

I know it’s a lot for a business owner to take on, but that’s the new reality of Social Business. The days of paying for your annual ad in the local yellow book and answering the phone are, sadly, long gone. And while direct mail is still effective, 98% of all consumer purchasing decisions start on the Internet.

Read more

How Much does SEO Cost? An Infographic of Survey Results by SEOmoz.

Near the end of December 2011, SEOmoz conducted a survey asking consultants and agencies of all sizes and geographies to contribute their pricing models and cost structures. We’re pleased to share the results of that survey in the hopes that it will give everyone in the search industry a better idea of the range of fees and the services provided.

Read more

Don Lafferty to Speak at the Social Media for Nonprofits Conference, Jan. 30, 2013

United Way of Bucks CountyDoes your nonprofit want to use social media more effectively to and better constituents, as advance your fundraising, marketing, advocacy, and recruitment efforts?Social Media Business Life

If so, we have some exciting news for you: United Way of Bucks County has partnered with SoMeBizLife Conferences to bring you Social Media for Nonprofits, January 30th at Ann’s Choice in Warminster.

In addition to providing participants with a working knowledge of social media tools and tactics, this day-long program includes breakfast, lunch and entry to the evening networking cocktail reception.

Get the details and register here: Social Media for Nonprofits Conference, Jan. 30, 2013

Here’s Why You Should Attend The Social Business Future Conference

The irony of the Social Business Future Conference is in the name – because the Future is now.

Social Business Future

With tracks for Executive Leadership, Human Resources, Marketing, Education, Community Food & Farming and Small Business, this professional development opportunity provides forward-thinking business people with the unique ability to attend a social media workshop designed to address the specific needs of the hat you wear every day.

If you attend the Marketing track, Cari Sultanik and I will give you the information you need to begin aligning the right social media tools and tactics with your existing marketing strategy.

If you’re wondering why your company should try social media, we’ll show you the results other businesses are getting.

If you’re struggling to get results from your social media effort, we’ll deconstruct your strategy during the second half of the agenda and offer battle-tested adjustments that will get you moving in the right direction.

Do you want to own the one square mile around your shop, or is your target market the whole Delaware Valley, or all fifty of the United States? We’ll show you how you can add a social media component to your current budget that will serve these objectives effectively, with complete traceability, repeatability, and undeniable metrics.

The Social Business Future is not a one-and-done conference where you’ll be handed the golden keys to all things social media, although at times, it will certainly feel that way.

It’s one mile marker in the long journey that is part of being a professional marketer. Chuck Hall’s SoMeBizLife Conference combined with the Social Business Future Conference, give Delaware Valley marketing pros a tremendous professional development value, while connecting you to colleagues from a wide variety of local businesses in a forum where open discussion and sharing of challenges and solutions help everyone achieve the kinds breakthroughs we hope for when attending off-sites like this.

You’ll have the unique opportunity to have an in-depth conversation about your company’s individual needs and challenges so you can walk out of there with actionable knowledge that will absolutely benefit your marketing objectives immediately.

If you’re the one responsible for connecting your company’s message with your company’s customers, you need to attend.

If you’re the one responsible for listening to customer feedback so your company can develop the new products and services your customers want, you need to attend.

If you’re the one responsible for understanding your company’s competitive landscape, you need to attend.

If you’re the one responsible for ensuring that your company is getting the most bang for its marketing buck, you need to attend.

I’ve been to many, many social media conferences. Some were better than others. Some I go to all the time, some I no longer attend. I know the difference between networking and working, and so, if you are within a one hour drive of this conference, you need to attend. It’s going to be that good.

And don’t miss the informal networking event immediately following. You never know where you’re going to meet your next great hire or learn about something that helps your life and your business.

I look forward to enjoying a productive day of work with you at The Social Business Future Conference, Friday, November 9th at Delaware Valley College in Doylestown, PA.

Click here to register: The Social Business Conference.

Click here to listen to a discussion about the conference, with Jen Phillips April, John Langan, Rick Toone, Chuck Hall and me.

— Don

While We Were Mingling, We Found These Tips, Hints, and Links for You

Today’s  hodge-podge of tips, hints, and links was found our own, Levittown Comfort site.  Levittown Comfort was launched in June 2012, and  is a hyper-local niche blog for Levittown, PA homeowners.

Often, the news shared on this site is geared to the residents of  Levittown. Today, is a bit of a mix and a little bit of something for everyone. We spend our days mingling and searching the internet for great things to share with our readers. If there’s something we missed, that you feel is worth sharing, be sure to tell us about it in our Comments section.

The Levittown Home Depot is selling replacement windows for $49.00! When we bought our Appletree home, over 15 years ago, we paid almost double that amount for our windows. I’m not sure if they are changing manufacturers or what the cause is, but the result is a great deal.


And while we’re saving money, our sponsor, My Express Oil, is planning their annual oil giveaway ($100 of free home-heating oil). We  will be sharing all of the details with our Levittown Comfort readers. Be sure to ‘Like’ them on facebook, and stay tuned for updates.

While you’re on Facebook, stop by and check out  Uncle Dave’s Homemade Ice Cream FREE party giveaway, clicking and “Like”-ing Uncle Dave’s page could win you an awesome ice cream party for you and your friends.

I will round out today’s list with some tips. Today’s tips are in the form of some sound advice from the EPA, check out these 10 ways to save money, energy, and protect your health this winter.

Share YOUR hints, tips, and links with us! Click on the comments and tell us what you’re “Like-ing” this week.

Drop us a line!