Unhappy SalespersonI hate sales call reports. I hate monthly activity reports. I hate managing sales funnel spreadsheets.

But I love to sell.

I am passionate about the company I work for and the products and services we offer. I know I bring value to my customers, and I’m ready and able to solve their problems.

That’s what I do.

I’m in sales. Please, please, please, just let me sell.

Sound familiar? If you’re a sales manager or have implemented a CRM system, I don’t have to tell you that CRMs, for all the value they bring, are the bane of salespeople.

That’s why HubSpot, the company that has turned the marketing world on its head, is announcing today the release of their proprietary CRM system, Sidekick, an automatic, intuitive CRM designed for the way human beings buy things today.

Brian Halligan of HubSpotBrian Halligan, Co-founder and CEO of HubSpot is no stranger to shattering the status quo, “The traditional sales process in broken,” said Halligan. “Instead of “always be closing,” the next generation of sales leads will “always be helping.”

And to give sales pros the ability to help, HubSpot has introduced with Sidekick, the one ingredient every other CRM lacks – Context.

“Traditional sales technology is necessary but not sufficient,” Halligan continues, “HubSpot’s Sales Platform is designed to arm sales teams with the context they need to improve how they engage with companies, prospects, and leads to drive sales instead of driving people crazy.”

“So where’s the beef?” you’re asking. What do I mean by context?

Imagine your CRM could tap you on the shoulder when a big prospect finally opens that email and clicks on the link to your bid or proposal.

HubSpot Sidekick CRMOr that your CRM could give you a heads up when a prospect visits that part of your website that indicates, based on the buying behaviors or previous prospects, that they are within striking distance of closing the deal?

HubSpot Sidekick CRM

What if your CRM could automatically pull in all relevant data about a prospect and their company based on publicly available databases combined with every sales database in your own company?

HubSpot Sidekick CRMThat’s intuitive. That’s context. That’s Sidekick.

“HubSpot’s CRM and Sidekick are perfect for companies that want to transform how they attract, engage, and delight prospects, customers and leads and want sales technology that matches today’s buying process.” – Brian Halligan, Co-Founder and CEO of HubSpot.

Take some time to learn more about HubSpot’s Sidekick CRM. This is not where business is going.

This is where we are now.