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Right Things Right

One of my favorite sayings is “There is a right way and a wrong way to do business”. It’s a personal motto, always reminding me to conduct myself in a professional manner that will reflect positively on me and my business. I usually whip this one out immediately after I see an example of the […]

June 2016 Update – 19 Tips for Creating Effective Facebook Ads

I know it’s a lot for a business owner to take on, but that’s the new reality of Social Business. The days of paying for your annual ad in the local yellow book and answering the phone are, sadly, long gone. And while direct mail is still effective, 98% of all consumer purchasing decisions start on the Internet.