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Black Friggin’ Friday

Our clients are keenly aware that success at this time of year is essential to them making their numbers, so while I look at Black Friday as an opportunity to help them, I do it by helping shoppers like me — anti-shoppers.

Facebook Image Specifications – 2014 Update

Hunting down the image specifications for Facebook apps can be a pain in the ass, especially with the way Facebook frequently makes changes to the platform. Fortunately, John Loomer has done all the homework for us, so all you need do is bookmark this post or send the link to yourself in an email, and you’ll never have to hunt down the specifications for a Facebook Offer image or a sharing thumbnail again.

June 2016 Update – 19 Tips for Creating Effective Facebook Ads

I know it’s a lot for a business owner to take on, but that’s the new reality of Social Business. The days of paying for your annual ad in the local yellow book and answering the phone are, sadly, long gone. And while direct mail is still effective, 98% of all consumer purchasing decisions start on the Internet.